Look at it this way. Dr. D'Adamo's books have been totemic for us and something new like SWAMI Xpress is like the last Harry Potter book for JK Rowlings fans. They waited in line until midnight for it and, sure, some people thought they were silly. But they were expressing their passion and enjoying themselves.
I feel a passion for Dr. D'Adamo's work and want to share that passion with others in our community. Even in the unlikely event this new program isn't so great, it still affirms that the diet is here and its not going away. While books may be more visible to the public, interactive programs like the resources on the Genotype Diet website, the Facebook application, and I can hope, SWAMI Xpress, will help more people to understand the diet and comply with it for their health.
And I agree with Linda. "aarggghhh!!!"