North American Pharmacal

Do it for one month

Robert Messineo — Tue, 10 Feb 2009 13:38:09 +0000

Commit to doing the GenoType Diet for one month we’re so certain you’ll feel the difference that we’ll give you 50% discount on the one month supplement 3-pack for your GenoType.

Plus, if you continue to follow the plan and we’ll continue your discount.

Together with GenoType specific diet and lifestyle strategies, the GenoType Supplement System formulas work in harmony to support your body's natural ability to maximize your GenoType's strengths and minimize its weaknesses. Each GenoType Supplement Pack features three key components:

The Synergist Formula which delivers the optimum blend of fatty acids for that GenoType
The Catalyst Formula which blends phytonutrients and nutritional cofactors to optimize the metabolic needs for that GenoType
The Activator Formula which blends phytonutrients and nutritional cofactors to optimize epigenetic activity required for that GenoType

Ultimately, do it for three months and you’ll qualify as a complementary beta tester for Dr. D’Adamo’s new SWAMI Xpress diet software which allows you to generate a completely individualized diet for your own personal use.

Click here to read more about this special offer.

Original post blogged on b2evolution.

ShareRight Partners

Robert Messineo — Wed, 17 Dec 2008 13:39:39 +0000

We at North American Pharmacal, Inc. (NAP) are proud and excited to introduce our new ShareRight Partners Program. We’ve done extensive research on affiliate programs, taking advantage of the latest web technologies and are certain that our new ShareRight Partners format will improve your experience and earning.

The highlights of the new NAP ShareRight Partners Program include:

1. Four times the earning potential of the original program: Our improved commission structure increases your earnings on any referrals to 20% of the total sale (minus shipping).

2. Internet based: Your referrals pick up your unique tracking code when they visit a Personalized Landing Page on the web that we create for you. You then track their purchases (and your commissions generated!) in real time directly from your browser.

3. Expanded Partner Support: Our ShareRight Partners Welcome Kit is sent to each new Partner. It includes a content CD-ROM, assorted NAP product samples, a detailed Reference Guide, handouts, email tutorials, and access to our support forums.

4. No cost to you: ShareRight Partners has no signup fees, recurring charges, or hidden costs.

Joining the new ShareRight Partners program is not automatic; you will need to fill out the simple registration form. We’ve provided some important links to get you started in increasing your earnings with our new ShareRight Partners program:

A “Welcome to the ShareRight Partners Program” introduction with a link to join:

http://www.4yourtype.com/shareright_partners.asp

A Quick Start Guide and overview:

http://www.northamericanpharmacal.com/partners/SR_QckStrt_1_1.pdf

ShareRight Partners is a straight "Affiliate Program" just like those used by Verizon, amazon.com and Apple Computer.

You refer, your friends and family purchase, we every month we pay you a 20% commission on all sales which result from your referral.

You referrals shop the www.4yourtype.com site like any other valued NAP customer, and can take advantage of any sales, specials or promotions. We’ll continue to support your ability to confidently and professionally share the concepts of personalized nutrition and The Blood Type Diet, providing you with a solid foundation for empowering others to learn about and discover Dr. Peter D'Adamo's work.

After reviewing the information we’ve provided, we hope you’ll be as excited as we are about our new ShareRight Partners Program and join us in this new endeavor.

Warm Regards,

Robert Messineo
ShareRight Partners Program Director
North American Pharmacal, Inc.

Original post blogged on b2evolution.

Back to School and a Remembrance

martha — Thu, 28 Aug 2008 18:15:51 +0000

http://RightForYourType.com

I can’t believe we are down to the final drumbeats of summer. Everyone I speak with has that vague anxiety of “back to school” regardless of whether they are in school or 80 years old!

We’ve had a great summer at NAP, having launched a consumer and professional newsletter, a monthly webinar series for doctors, completed the formulations for the cleanser, toner and night crème which will launch in December for the Genoma Skin line, and most importantly, maintained our summer schedule of early closings on Fridays so that we could all enjoy the beautiful weather and some weekend get aways!

For me, it’s been a particularly rewarding summer, as I have had the chance to re-envision the mission and purpose of NAP with Peter. It’s been wonderful to see him enjoy digging into the company – the website redesign for NAP, the Professional site, the Pharmashare and ShareRight programs – have all been programmed by Peter. He is as gifted a programmer as he is physician, author and researcher, and it has been extremely gratifying for me to witness his excitement as he reconnects with the company. Our partnership makes us stronger as individuals and professionals, and I am grateful that the summer provided the opportunity for us to re-kindle this aspect of our relationship.

Now, speaking of re-kindle-ing, I bought a Kindle from Amazon, and we have been checking out the world of e-books and downloads. This is tremendous technology, and I can foresee us moving in the direction of targeted e-book publishing as we look to supplement the information in the “big” books (Eat Right, Live Right, The GenoType Diet). More to follow on this, but check out the Kindle on Amazon!

Our wonderful summer was punctuated with sadness, as we lost a long-time member of the NAP distributor team. Marion Dubner, our representative in Puerto Rico, passed away at the end of July. Marion was an early adopter of Eat Right and the Blood Type diet, and she was an integral member of the team. At the first IfHI conference in 2003, Marion touched all of our lives with her dedication and her commitment to self development and personalized nutrition. A gifted artist, she sent us the IfHI 2003 logo of the cowboy in a beautiful glass mosaic, and every day I look at it as it is in my office at NAP. Our sympathies go out to her daughter, Martha, and her son, Dr. Zalduondo, and her family, whom she was extremely devoted to. I remember when her grandson prepared a presentation for his classmates on the Blood Type diet, and she was so proud of him. Safe travels, Marion, until we meet again!

As always, my thanks to all of you who have continued to support our work at NAP and Peter’s scientific investigations. We are so fortunate to have this extended community around us, and we appreciate the level of commitment and dedication you bring to your journey into personalized nutrition and individuality.

Happy end of summer and my warmest wishes for a happy and healthy transition to fall.

Martha

Original post blogged on b2evolution.

The DEFLECT line of lectin-blocking formulas

peter — Sun, 10 Aug 2008 11:47:00 +0000

by Peter D'Adamo

North American Pharmacal® produces its DEFLECT™ line of dietary supplements designed by the distinguished naturopath Dr. Peter D’Adamo, author of the bestselling book Eat Right 4 Your Type.

DEFLECT™ products provide anti-adhesive therapy to lectin sensitive individuals. These ABO specific formulas block the effects of dietary lectins before they cause problems , by providing a source of free blocking carbohydrate.

What is lectin?

According to an old definition ‘lectins are carbohydrate-binding proteins or glycoproteins.’ William Boyd therefore coined the term lectin in 1954, deriving it from the Latin word legere meaning ‘to choose.’ Boyd was also the first researcher to identify the blood type specificity of many common dietary lectins.

Typically, lectins can bind to many of the carbohydrate antigens found in the gut and immune system, causing a variety of health problems. These can include intestinal dysbiosis, bowel hyperpermiability, immune dysfunction, food sensitivities and systemic inflammation. This is usually accomplished by direct agglutination of the target cells. Lectins can occur in very common foods in the diet, and the majority are specific for the carbohydrates of the ABO blood typing system. In one study, the edible parts of 29 of 88 foods tested, including common salad ingredients, fresh fruits, roasted nuts, and processed cereals were found to possess significant lectin-like activity as assessed by hemagglutination and bacterial agglutination assays. (2)

Several common lectins, in particular, wheat germ agglutinin, are known to bind to the insulin receptor and mimick the hormonal effects of insulin on adipose tissue, an under-appreciated action which can account for why individuals on high carbohydrate diets often have difficulty contolling their weight. Thus, lectin blocking is a safe and rational method for enhancing weight loss.

In the words of one lectin researcher:

“Most lectins in our diet are resistant to breakdown during gut passage and are bound and endocytosed by epithelial cells. These lectins are powerful exogenous growth factors for the small intestine, can induce dramatic shifts in its bacterial flora and interfere with its hormone secretion. In addition, lectins which are transported across the gut wall into the systemic circulation can modulate the body's hormone balance, metabolism and health. Although these physiological effects are mediated or reinforced by immune responses, they are primarily the result of the specific chemical reactivity of lectins with cell surface receptors of the gut.” (3)

What is DEFLECT?

DEFLECT is a natural product composed of ‘blocking sugars’ designed to interfere with the adherence of troublesome dietary lectins. Since many lectins are ABO blood type specific, there are 4 different DEFLECT formulas: one for each blood type. The blocking sugars in DEFLECT can be considered ‘sacrifical molecules’ that attach to carbohydrate receptors on the lectins, rendering them unable to bind to the cells of the body.

The DEFLECT formulas provide a source of free blocking amino sugars (blue) which bind and block lectins before they can attach to the cells.

Since each blood type is succeptible to lectins with different carbohydrate specificities, Dr. D’Adamo designed formulas to block lectins by using mono and poly saccharides specific for each blood type.

Situations where DEFLECT™ products may be indicated include:

• Carbohydrate intolerant individuals who typically gain weight on high carbohydrate diets. • ‘Leaky Gut’ and intestinal dysbiosis. • Food sensitivies. • Individuals with a low inflammatory threshold.

Now, North American Pharmacal® introduces its new DEFLECT™ line of dietary supplements designed by the distinguished naturopath Dr. Peter D’Adamo, author of the best-selling book Eat Right 4 Your Type. DEFLECT™ products provide anti-adhesive therapy to lectin sensitive individuals. These ABO specific formulas block the effects of dietary lectins before they cause damage, by providing a source of free blocking carbohydrate. Since each blood type is susceptible to lectins with different carbohydrate specificities, we’ve designed formulas which block lectins by using mono and polysaccharides specific for each blood type. DEFLECT™ products are also an excellent source of soluble and insoluble fiber for that particular blood type.

1. Deflect isn't going to allow you to regularly consume avoids any more than a bullet-proof vest can't protect your head, arms or legs. It may have some value as a 'morning-after' pill, but beyond that I would not posit...

2. It is used to primarily repair lectin damage, typically by lowering the activity of lectins in the gut and blood. Some lectins are are not food derived (such as bacteria, Candida, pollen, or even our own immune systems) and dietary avoidance will not inhibit them.

3. One way this repair mechanism works is by 'prying off' lectins which have already adhered to cellular receptors, such as insulin. Since insulin blockage by dietary lectins has been linked to both insulin resistance and obesity, using DEFLECT can help accelerate weight reduction in diet-compliant individuals by speeding up the time it takes for the regeneration of new insulin receptors or the 'cleansing' of the old ones. This can take upwards of one year in some individuals who just follow the diet, and explains why some dieters do not see weight loss in the early stages of the program. It is because of this 'lectin-locking' function that many other diets (which do have accelerated weight loss in their early stages) cause their followers to lose muscle mass and fat -when what we want is to lose only the fat. If the weight loss in ER4YT is occasionally slow, at least it is healthy: Losing only body fat means that that a person's weight loss can sometimes be only 50% as rapid as other programs which are destroying muscle and fat. The problem is that muscle is hard to get back, and any drop in muscle mass results in a lower metabolic rate, leaving the dieter more likely to gain back the weight, but this time only in body fat.

4. Many lectins can amplify the effects of auto-immune disease, such as thyroiditis, rheumatoid arthritis, schleroderma, fibromylagia and pemphigus. Research shows that some of the lectins which can cause this may actually be manufactured by the body itself (serum lectins). By acting as sacrificial molecules, Deflect can block this action.

5. Many people with 'food sensitivities' or 'leaky gut' have a phenomena called 'active endocytosis' where prior lectin damage results in an intestinal absorption surface that actively scoops up macromolecules. Because these larger molecules are very antigenic, then tend to increase local inflammation and thus increase the leaky gut. Again, by acting like 'sacrifical molecules' Deflect can block this, while also inhibiting bacterial adhesion to the gut as well (bacteria use their own lectins to attach to the intestines) a secondary cause of leaky gut. The amino sugars in DEFLECT can also help prevent re-infection by H. pylorri and many gram-negative bacteria which cause bladder infections, by flooding their own lectin receptors, thereby preventing adhesion, the first step needed for infection.

6. The amino sugars in Deflect encourage healthy bowel flora, although they do not provide a source of flora themselves. These same amino sugars are healthy enhancers of joint gliding surface and synovia as well.

Original post blogged on b2evolution.

Independence Day

martha — Sat, 05 Jul 2008 11:45:35 +0000

Happy July! Here in the US, we are celebrating the 4th of July. Businesses close for a long holiday weekend, and everyone looks forward to barbecues, being outside, fireworks, and parades. We have our own independence to celebrate, as we have just been through closing out an IT project that was one of the biggest disappointments I’ve experienced at NAP. Lots of money, lots of promise, and the inability to deliver… all the things that are the antithesis of who we are as a company. Out of the ashes, a renewed NAP has risen, with a clear sense of direction, a rededication to our mission for providing state of the art nutritional supplements, quality service, continuing education about our products and support materials and an overhaul of our internet services.

You’ve probably already seen the invigorated 4yourtype.com site, as well as enhancements to dadamo.com. Peter’s programming skills are phenomenal, and our disappointment with our outsourced site has been replaced with shock and awe as everyday there are new features that are popping up on the site with many more in the works which will launch over the next two months.

As part of our restructuring of our IT function, we’ve enhanced our email outreach programs and newsletters. If you did not receive our latest newsletter, you can read it here and then click on the button on the bottom to subscribe. There are in depth product reviews as well as product snapshots. This issue’s focus was Histona, one of our new and yet fairly unknown products. Given all the stress of the last few months, I quickly grabbed a bottle after reading the articles!

Thanks to all of our ShareRighters who participated in the launch of our new program. It’s been great to see all the enthusiasm surrounding this referral program, and it’s been nice to meet your friends and families!

If you are a NAP professional account, sit tight-- some amazing things are coming!

Enjoy the warm nights and the fireflies of July,

Martha

Original post blogged on b2evolution.

ShareRight!

admin — Tue, 03 Jun 2008 13:20:47 +0000

It’s been a busy month for us at NAP. We’ve been the beneficiaries of Peter’s programming genius. In four weeks time he has completely redesigned our webstore --adding new product details and information including never before published monographs on each of the GenoTypes. If you haven’t been to the store in a while, you should check it out. It’s an enriching experience!

After almost a year in development, we are proud to announce the launch of ShareRight, the NAP customer referral program.

ShareRight was developed in response to the large number of inquiries from folks who wanted to share product information with their friends and families. We've designed the program to reward those customers who refer others to our company. Every time one of your referrals purchases NAP products you receive 5% of the value of their order as bonus points. The friends and family that you've referred also receive a 5% discount on their product purchases. Bonus points are then used as credits towards your future purchases of NAP products.

If you've already registered for ShareRight, an email with your ShareRight Number should be winging its way towards you as you read this blog. If you haven't registered and would like to join, visit the ShareRight landing page to learn more about the program, then register via email or call NAP directly at (1-203-761-0042).

Once you register and receive your ShareRight number, you will be given access to a special page of downloadable handouts and other cool tools to allow you to better explain the key concepts behind the BTD/GTD way of personalized nutrition.

Every time your friends order, your account will be updated to reflect the number of points earned. Whenever you place an order, the accumulated points will be applied to your purchase. The benefits to you are two-fold: You've shared valuable, potentially life-saving information with your friends and you've received credit towards your purchases of NAP products!

Original post blogged on b2evolution.

April Sunshine

martha — Wed, 09 Apr 2008 14:46:54 +0000

We have made it through one of the gloomiest winters to date. Spring has taken her sweet time getting here, and we’ve all been feeling a little Vitamin D deprived!

It’s been astounding to me to witness the increased awareness of Eat Right 4 Your Type since the launch of The GenoType Diet. Eat Right is continually #1 or #2 on the Amazon Healthy books bestsellers list, and two weeks ago, Peter had 5 books in the top 25!

It’s interesting for me to talk with people about Blood Type and GenoType, and I am always surprised when I make these synchronistic connections. In February, I was flying back from vacation, and as the flight was over booked, we had our seats split so that two of us sat in one spot and two in another. As I sat down grumbling about being in the last row of the plane, I was greeted with a wide open smile from the woman sitting in the window seat. We started talking, and we realized that we shared a number of interests as women and as parents with college bound children. Conversation turned to our work, and alas! She not only knew of the blood type diet, but she follows it herself and she has close family friends who had had tremendous experiences with it. It was the fastest flight I had ever been on, and it ended with us snapping pictures of each other and Peter in the airport and the promise to stay in touch…which we have.

March arrived, and my dear friend, Regina, invited me to a spring concert she underwrites for Dorot (www.dorotusa.org), a center in NYC that supports the elderly population on the upper west side. I went to the concert (which was sublime) and then afterwards to the reception. I was speaking with the executive director, who asked me what I do. I mentioned Blood Type and GenoType, and she gasped. She grabbed a woman sitting in the office off the reception room who had just been to the NY Open Center lecture that Peter gave two weeks ago. We talked about the difference this work has made in her life, and it reminded me of the tremendous value this work holds for people who are committed to living their healthiest lives.

It starts with a drop of blood, and no matter how often I’ve seen someone’s blood type come to life on the blood typing kit card, I am always caught by the magical, mysterious wisdom of nature. This quality continues with GenoType…the awe of seeing our uniqueness in our fingerprints, and the power that these black smudges offer as we design our health and wellness strategies for ourselves, our families and those we love (or like, or work with or sit next to on a plane!).

I was struck by how strongly people want to share this information with others…the excitement of having found something that answered a question for them and that helped them, and the desire to pass this along. This grassroots movement has been the foundation of the growth of the blood type concept, and we see this at work as more and more people hear about GenoType. A great example of this is Larry Nesbit, and the Eat Righter’s community he has built in Crossville, TN. Larry has brought together more than 800 people, teaches weekly classes on how to incorporate these principles into daily life, built a thriving co-op and has dedicated himself to sharing the life changing opportunities that come from living an authentic “right 4 your type” life. As one of our IfHI masters, Larry has undertaken the huge task of hosting a training in Crossville in October 2008, which will be the first ever IfHI-supported training held by one of our members. It’s a one day intensive, and Peter will be teaching the foundations of blood type and genotype, Larry will be teaching how to incorporate these practices into day to day life, and IfHI will offer the fellow exam for attendees who would like to take this work further in their lives.

Hope to see some of you there.

Happy spring!

Martha

Original post blogged on b2evolution.

Geno-Land

peter — Mon, 04 Feb 2008 12:55:00 +0000

January was an extraordinarily challenging and busy month for us. The GenoType Diet launched as well as the supporting product line. We faced tremendous challenge at NAP, as we had to launch 22 products concurrently, which is quite a daunting task for a large company, nonetheless a small one like us! Each of our departments has been has been stretched to the max, from Javier Caceres in product development, who had innumerable changes with the labels; Alonso Martinez and the shipping department, who not only had to figure out how to ship the products, but where to put them! We had to clear out an entire room that is now a sea of blue bottled products. Jon Humberstone and Keith McBride have had the triple challenges of working on the design and launch of the new webstore along with a new order entry system; the development of the sales and marketing materials and plans that go along with a new product launch (and remember, times 22!), and the continuation of the sales and marketing support for the Right 4 Your Type line. We’ve also kept Don St. John busy, as he has provided invaluable feedback and error trapping on the GenoType Diet website (www.genotypediet.com), so that we can assist Waterfront Media in refining the recipes to meet another level of compliance with the diet.

I think we all are thrilled to welcome in February and the move from transition to stabilization. Getting some time to wrap up the existing projects and move into stage 2. This is important not only for the company but for each one of us as well. I’ve been taking my Hunter products, along with some of daily regulars (Deflect, Polyflora, Phytocal). I’ve also been taking a lot of Tranquility Base , which is really such a wonderful product, designed to provide mental and physical relaxation. It’s effect is subtle, and it has been my constant companion these last two months!

New to our product line is Genoma Skin Care, which has been something Peter has wanted to design for a long time. Designed to reduce the effects of glycation on the skin, the crème is a great addition to my skin care routine. It’s light enough to use under make up, and I can see the cumulative difference in my skin from using this product over the past two months. A special nod to Keith for taking Peter’s vision and sourcing a clean, additive free product using only wild-crafted or organic botanicals.

As always, your feedback is important to us. Let us know how you are doing, and thanks for sharing this journey to individualization with us.

My best,

Martha

PS How ‘bout those Giants? Hoo ha!

Original post blogged on b2evolution.