It’s been a busy month for us at NAP. We’ve been the beneficiaries of Peter’s programming genius. In four weeks time he has completely redesigned our webstore --adding new product details and information including never before published monographs on each of the GenoTypes. If you haven’t been to the store in a while, you should check it out. It’s an enriching experience!

After almost a year in development, we are proud to announce the launch of ShareRight, the NAP customer referral program.

ShareRight was developed in response to the large number of inquiries from folks who wanted to share product information with their friends and families. We've designed the program to reward those customers who refer others to our company. Every time one of your referrals purchases NAP products you receive 5% of the value of their order as bonus points. The friends and family that you've referred also receive a 5% discount on their product purchases. Bonus points are then used as credits towards your future purchases of NAP products.

If you've already registered for ShareRight, an email with your ShareRight Number should be winging its way towards you as you read this blog. If you haven't registered and would like to join, visit the ShareRight landing page to learn more about the program, then register via email or call NAP directly at (1-203-761-0042).

Once you register and receive your ShareRight number, you will be given access to a special page of downloadable handouts and other cool tools to allow you to better explain the key concepts behind the BTD/GTD way of personalized nutrition.

Every time your friends order, your account will be updated to reflect the number of points earned. Whenever you place an order, the accumulated points will be applied to your purchase. The benefits to you are two-fold: You've shared valuable, potentially life-saving information with your friends and you've received credit towards your purchases of NAP products!

We have made it through one of the gloomiest winters to date. Spring has taken her sweet time getting here, and we’ve all been feeling a little Vitamin D deprived!

It’s been astounding to me to witness the increased awareness of Eat Right 4 Your Type since the launch of The GenoType Diet. Eat Right is continually #1 or #2 on the Amazon Healthy books bestsellers list, and two weeks ago, Peter had 5 books in the top 25!

It’s interesting for me to talk with people about Blood Type and GenoType, and I am always surprised when I make these synchronistic connections. In February, I was flying back from vacation, and as the flight was over booked, we had our seats split so that two of us sat in one spot and two in another. As I sat down grumbling about being in the last row of the plane, I was greeted with a wide open smile from the woman sitting in the window seat. We started talking, and we realized that we shared a number of interests as women and as parents with college bound children. Conversation turned to our work, and alas! She not only knew of the blood type diet, but she follows it herself and she has close family friends who had had tremendous experiences with it. It was the fastest flight I had ever been on, and it ended with us snapping pictures of each other and Peter in the airport and the promise to stay in touch…which we have.

March arrived, and my dear friend, Regina, invited me to a spring concert she underwrites for Dorot (www.dorotusa.org), a center in NYC that supports the elderly population on the upper west side. I went to the concert (which was sublime) and then afterwards to the reception. I was speaking with the executive director, who asked me what I do. I mentioned Blood Type and GenoType, and she gasped. She grabbed a woman sitting in the office off the reception room who had just been to the NY Open Center lecture that Peter gave two weeks ago. We talked about the difference this work has made in her life, and it reminded me of the tremendous value this work holds for people who are committed to living their healthiest lives.

It starts with a drop of blood, and no matter how often I’ve seen someone’s blood type come to life on the blood typing kit card, I am always caught by the magical, mysterious wisdom of nature. This quality continues with GenoType…the awe of seeing our uniqueness in our fingerprints, and the power that these black smudges offer as we design our health and wellness strategies for ourselves, our families and those we love (or like, or work with or sit next to on a plane!).

I was struck by how strongly people want to share this information with others…the excitement of having found something that answered a question for them and that helped them, and the desire to pass this along. This grassroots movement has been the foundation of the growth of the blood type concept, and we see this at work as more and more people hear about GenoType. A great example of this is Larry Nesbit, and the Eat Righter’s community he has built in Crossville, TN. Larry has brought together more than 800 people, teaches weekly classes on how to incorporate these principles into daily life, built a thriving co-op and has dedicated himself to sharing the life changing opportunities that come from living an authentic “right 4 your type” life. As one of our IfHI masters, Larry has undertaken the huge task of hosting a training in Crossville in October 2008, which will be the first ever IfHI-supported training held by one of our members. It’s a one day intensive, and Peter will be teaching the foundations of blood type and genotype, Larry will be teaching how to incorporate these practices into day to day life, and IfHI will offer the fellow exam for attendees who would like to take this work further in their lives.

Hope to see some of you there.

Happy spring!

Martha

January was an extraordinarily challenging and busy month for us. The GenoType Diet launched as well as the supporting product line. We faced tremendous challenge at NAP, as we had to launch 22 products concurrently, which is quite a daunting task for a large company, nonetheless a small one like us! Each of our departments has been has been stretched to the max, from Javier Caceres in product development, who had innumerable changes with the labels; Alonso Martinez and the shipping department, who not only had to figure out how to ship the products, but where to put them! We had to clear out an entire room that is now a sea of blue bottled products. Jon Humberstone and Keith McBride have had the triple challenges of working on the design and launch of the new webstore along with a new order entry system; the development of the sales and marketing materials and plans that go along with a new product launch (and remember, times 22!), and the continuation of the sales and marketing support for the Right 4 Your Type line. We’ve also kept Don St. John busy, as he has provided invaluable feedback and error trapping on the GenoType Diet website (www.genotypediet.com), so that we can assist Waterfront Media in refining the recipes to meet another level of compliance with the diet.

I think we all are thrilled to welcome in February and the move from transition to stabilization. Getting some time to wrap up the existing projects and move into stage 2. This is important not only for the company but for each one of us as well. I’ve been taking my Hunter products, along with some of daily regulars (Deflect, Polyflora, Phytocal). I’ve also been taking a lot of Tranquility Base , which is really such a wonderful product, designed to provide mental and physical relaxation. It’s effect is subtle, and it has been my constant companion these last two months!

New to our product line is Genoma Skin Care, which has been something Peter has wanted to design for a long time. Designed to reduce the effects of glycation on the skin, the crème is a great addition to my skin care routine. It’s light enough to use under make up, and I can see the cumulative difference in my skin from using this product over the past two months. A special nod to Keith for taking Peter’s vision and sourcing a clean, additive free product using only wild-crafted or organic botanicals.

As always, your feedback is important to us. Let us know how you are doing, and thanks for sharing this journey to individualization with us.

My best,

Martha

PS How ‘bout those Giants? Hoo ha!

Time is flying! Thanks to all of you who have reached out to me and NAP over the last month with your good thoughts and wishes as well as your great questions about how The GenoType Diet and The Blood Type Diet relate to each other. In our sequential, linear thought process, it would be easy to think that one diet follows the other and supercedes it. But it doesn’t work quite that way in nutritional genomics and in the world of Peter D'Adamo!

The Blood Type Diet is and will always be the foundation of the process of individualizing nutrition and health care. Through the BTD, we’ve been able to treat ourselves as individuals as well as witness the power of genetics in a simplified fashion. This is because blood type is a genetic marker, and many of the gene linkages to blood type contribute to our predispositions to wellness, illness, health, and vitality.

Over the past ten years, Peter has continued to look at this genetic connection, and his research has led him on a path of deepening the BTD, and the result is the GenoType Diet. When you read the book, you’ll see that instead of the four blood types, it has expanded to six GenoTypes, which allows for further distinctions in diet, in supplementation, in health and lifestyle recommendation and in providing the opportunity for all of us to explore the possibility of intergenerational medicine. This gives us the capacity to affect not only our own health but also that of the future generations of our families by implementing some key (and fairly easy to follow) lifestyle and nutritional changes.

Once of my favorite passages in the GTD is when Peter discusses the possibilities of epigenetics, which is our ability to change our gene function:

“What if I told you that in four generations you and your immediate descendants could change the epigenetic patterns of inheritance in your family line and eliminate diabetes, heart disease and some forms of cancer?”

A provocative question that he then responds to with, “Think about it. If we can imprint bad stuff through lack of attention or ignorance, can we, with knowledge, just as easily imprint good things as well? Your grandchildren could be the first to parent that new generation of epigenetically healthy children.”

I love the concept that we have the power to affect our family lines. I look at our two daughters and hope that the steps we take today can help them lead healthy, vital lives, and that they in turn can pass this on to their children and beyond. And I hope to live a long time in good health and age gracefully so I can witness this!

It’s that funny mixture that many of us share -- wanting to change the world and needing to shed a few pounds and age well. And I believe that the GenoType Diet provides the insight into how to do this.

It’ll be a busy month for us as we prepare for the book launch and the website launch (www.genotypediet.com), and a series of new companion products to the book (www.genotypestore.com). Over the next few weeks, we’ll share more information about the products, but for now, I want to wish you all a happy, and healthy December. May you end the year with good spirits and good health, and may you welcome in a new year that brings much joy, happiness and self-expression.

Warmly,

Martha

November 1, 2007

It’s been a busy and productive time for us, which also means that it’s not without it challenges. We’ve been focused on developing the software and website for launching the new Share Right and PharmaShare programs, both designed to support community building with our customers as well as a way for us to say 'thank you'. We expect that you will be able to begin participating in Share Right if you are an individual or PharmaShare if you are a professional by the end of November. To get more information about how to sign up or the benefits for our Share Right consumer program, click on this link: Share Right

For professionals, we are mailing a detailed package about the Pharmashare program and the development of Epigenic Research, our professional line. The Epigenic Research website is up (thanks Peter!) The Epigenic Website, and it gives you a comprehensive look at the product line and the support materials and research behind it. Over the next two weeks we’ll be updating the site to include a link to the Pharmashare program on line, so stay tuned.

We’ve also had to take a good, hard look at our product inventory, as we carry a tremendous number of products. You may have noticed that we have discontinued a few items in order to allow us to focus on the more individualized and unique products in the line. There are a few of the discontinued ones that are in reformulation, most particularly UDA Plus and Urtica Dioca. Once we have these worked out, we will let you know.

As you know, The GenoType Diet is being published in December by Broadway Books in New York. It’s been a long, intense time period of research for Peter, with the end result being a natural extension of blood type and a deepening of our understanding of ourselves as unique beings. The book goes on sale on December 26. We will be sending out special insider emails and mailings to you offering special discounts to our BTD friends. If you don’t receive one of these by the middle of November, please call the office.

As Peter wrapped up writing The GenoType Diet, our focus turned towards the support materials our customers will need as they learn about his continuing explorations into individualized and personalized healthcare and nutrition. We are deeply involved in taking his concepts and formulations and creating a line of support products that will compliment and enhance the blood type basics and allow you to enhance your daily health and maintenance protocols. Over the upcoming weeks, you will be hearing more about our plans, so make sure to check back on the site for updates.

One opportunity that is new for us is our affiliation with a group called Waterfront Media, an Internet site developer, who will be producing The GenoType Diet support site. This site will provide both free content as well as subscription services for dieting, meal planning and overall support of following the diet. We expect that the site will be launching by the middle to end of December, and we’ll keep you up to date as we get closer to the date.

There’s lot’s happening, and we are committed to doing a better job of keeping you up to date! As always, please feel free to check in and contact me if there’s anything you’d like to share. I always love to hear from you.

Happy November,



Martha