What a great conference, I really can't add much to what the other bloggers have written, however, because my background is business and my area of interest is business cycles and business culture, I thought quite a bit about the "business stage" of the Blood Type Diet during the weekend. I have been quite mystified why this way of life has not caught on like Ipods or Atkins have during the past few years.

Since the information in this WOL is cutting edge and light years beyond the other commercial diet plans, I knew many of the early adopters would be N's or intuitives. As I have learned the MBTI (myers briggs) types of many of the contributors here, it really has stunned me that many of the people on the board are IN's!!!! I seem to be one of the lone EN's!!!

This is extremely unusual from a business perspective. I thought the majority of the people would be intuitive but not necessarily heavy on the Introverted side. This is probably why this type of living is the best kept secret in the world right now. The largest groups in North America are ISTJ's at 11.6%, ISFJ's at 13.8%, ESTJ's 8.7% and ESFJ's at 12.3%.

Since I happen to be a very extroverted, extrovert, I have always made it a point to tell people about ER4YT and I have had quite a few converts, but mostly with other EN types. I have had little or no luck converting ES's and IS's (the largest population of types in North America).

After doing a bit of reading on change and ESTJ's, I think the theory must be presented in a logical, cause and effect manner with goals and outcomes clearly outlined for them. Perhaps the books are too long and technical and the process is too nebulous. ESTJ's for instance just want to get started. The Nike tagline, Just Do It, is for ESTJ's, they also want to be informed and updated constantly on their progress.

ESFJ's require support during a change process, perhaps NAP should look at support groups like Weight Watchers or Curves. ESFJ's can become very negative quickly especially if they have not received enough support or feedback during the change process.

ISFJ's will generally be the last people to change as they value the past and will often slip into old ways and ask, "why change?" Again they need to see lots of pieces before the big picture falls into place and need to be nurtured during a change process.

ISTJ's need a complete plan before starting and will need structure in a plan to keep going. Once they start a plan and see results, they will keep going, but they will need lots of specific goals and accurate data to support the reasons for change.

If ER4YT is going to become mainstream, some of the marketing for the program will need to change to appeal to various groups of personalities. Think support groups, cooking classes, presentations to health groups at corporations, churches, schools, universities.

N's will always be the first to buy and read cutting edge books, S's like to have their information presented to them!!!