November 1, 2007

It’s been a busy and productive time for us, which also means that it’s not without it challenges. We’ve been focused on developing the software and website for launching the new Share Right and PharmaShare programs, both designed to support community building with our customers as well as a way for us to say 'thank you'. We expect that you will be able to begin participating in Share Right if you are an individual or PharmaShare if you are a professional by the end of November. To get more information about how to sign up or the benefits for our Share Right consumer program, click on this link: Share Right

For professionals, we are mailing a detailed package about the Pharmashare program and the development of Epigenic Research, our professional line. The Epigenic Research website is up (thanks Peter!) The Epigenic Website, and it gives you a comprehensive look at the product line and the support materials and research behind it. Over the next two weeks we’ll be updating the site to include a link to the Pharmashare program on line, so stay tuned.

We’ve also had to take a good, hard look at our product inventory, as we carry a tremendous number of products. You may have noticed that we have discontinued a few items in order to allow us to focus on the more individualized and unique products in the line. There are a few of the discontinued ones that are in reformulation, most particularly UDA Plus and Urtica Dioca. Once we have these worked out, we will let you know.

As you know, The GenoType Diet is being published in December by Broadway Books in New York. It’s been a long, intense time period of research for Peter, with the end result being a natural extension of blood type and a deepening of our understanding of ourselves as unique beings. The book goes on sale on December 26. We will be sending out special insider emails and mailings to you offering special discounts to our BTD friends. If you don’t receive one of these by the middle of November, please call the office.

As Peter wrapped up writing The GenoType Diet, our focus turned towards the support materials our customers will need as they learn about his continuing explorations into individualized and personalized healthcare and nutrition. We are deeply involved in taking his concepts and formulations and creating a line of support products that will compliment and enhance the blood type basics and allow you to enhance your daily health and maintenance protocols. Over the upcoming weeks, you will be hearing more about our plans, so make sure to check back on the site for updates.

One opportunity that is new for us is our affiliation with a group called Waterfront Media, an Internet site developer, who will be producing The GenoType Diet support site. This site will provide both free content as well as subscription services for dieting, meal planning and overall support of following the diet. We expect that the site will be launching by the middle to end of December, and we’ll keep you up to date as we get closer to the date.

There’s lot’s happening, and we are committed to doing a better job of keeping you up to date! As always, please feel free to check in and contact me if there’s anything you’d like to share. I always love to hear from you.

Happy November,



Martha