Happy Fall!

We’ve had a busy summer at NAP, and as we move enter the new Fall season, I thought I would take a moment and share with you some of the changes which will result in better customer service, better community outreach, education and support.



First, we have some new faces at the company, and I would love to introduce you to them.

Keith McBride, Director of Marketing and Sales

Many of you know Keith without knowing that you do, as he has largely been responsible for the evolution of our brand for the past six years. His voice and his vision can be seen in our Journals, brochures, and past three catalogs. Keith has worked with us as a consultant, and beginning in September, he now joins our NAP staff. He brings over 20 years as a popular health communicator and working as a sales and marketing vice president for two international nutrition companies. Keith specializes in working with health care practitioners, retail stores and supplement formulators.

After a long personal path to the ideal diet, Keith discovered The Blood Type Diet seven years ago (he’s an O!), and he has been a passionate proponent of the Diet ever since.

Please join me in a warm welcome to Keith. And please check out his handiwork in our newly released catalog:

click here for 2007 catalog

Jon Humberstone, Director of Inbound and Online Sales

Jon Humberstone joined NAP in July as our new Director of Inbound and Online Sales. With a background in customer service management, design, web strategy and marketing, Jon is uniquely qualified to transform our customer service function so that we can provide an even better service experience for you.

One of the first challenges Jon faced upon joining NAP was to spearhead our web store development, and over the next month you will be seeing the results of his hard work with a new store interface that allows for real-time ordering that’s easy and customer-friendly!

As a Blood Type O, Jon has personally enjoyed the benefits of following the diet for over five years, and in the brief time he has been at NAP, we have been the lucky recipients of not only his professionalism and his talent, but of his warm and engaging personality as well.

Please feel free to contact Jon with any questions regarding NAP, our web store and our products at customerservice@dadamo.com

IfHI Update

As many of you know, the Institute for Human Individuality is a partnership with the Southwest College of Naturopathic Medicine (www.scnm.edu). We recently spun off an affiliate company, IfHI Educational Services, LLC, which will be the conference-hosting arm of the Foundation. Conference planning is underway, and the 3rd Bi-Annual Symposia and Certification is scheduled for May 18-20, 2007 in beautiful Tempe, AZ.

Conference details can be found at www.dadamo.com/ifhi/2007. Seats are filling up rapidly, so don’t delay! Early Bird pricing is available through November 15th. It is a blockbuster conference, at a great location, with phenomenal attendees and fantastic food. It doesn’t get much better than this.

As always, Dr. Peter D'Adamo, our chief formulator, keeps us busy developing new products and sourcing new raw materials. Over the next few months, check back on this blog, as I will be sharing with you our plans for the next 18 months!

On behalf of all of us at NAP, I thank you for your dedication and commitment to your health and well-being and for allowing us to share this journey with you.

Martha