Does a word every just get stuck in your head? Today's word is definitely nincompoop.

Interesting word. I like ‘nincompoopery' as well. Apparently the origin is quite old, but uncertain. It's not used much nowadays; the New York Times used it five times in the last year. In its April 3, 2001 edition, it referred to Americans referred to as "nutritional nincompoops."

Recent BTD sightings in the popular and scientific literature would make it appear that the American consumers are not the only nutritional nincompoops.

This morning I picked up a recent issue of Women's Health magazine, featuring such sound nutritional research as ‘The Cheetos Diet,' and came across a comparison of the online diet support sites (you know, eDiets, Weight Watchers, etc.)

eDiets came out pretty well; the only down side was its inclusion of the Blood Type Diet, which in the words of Food Scientist Jennifer Anderson "is scientifically unsound."

Nincompoopery.

Wall-papering your house from the mail slot in the front door is 'scientifically unsound'. Putting out a fire with gasoline is 'scientifically unsound.' Scotch-taping bottle rockets to your sneakers and expecting to fly is scientifically unsound. How, pray tell, is factoring blood type into health calculations 'scientifically unsound'?

Media buzzwords.