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STUDY: Deceptive Marketing
JOURNAL: FDA and FTC
ABSTRACT: The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims about the product's health benefits.
COMMENTARY: FTC alleges that Kevin Trudeau; Robert Barefoot; Shop America (USA), LLC; and Deonna Enterprises, Inc., violated the FTC Act by claiming, falsely and without substantiation, that Coral Calcium Supreme can treat or cure cancer and other diseases, such as multiple sclerosis and heart disease.
The FTC charges that these and other claims go far beyond existing scientific evidence regarding the recognized health benefits of calcium.
The FTC also is suing Trudeau, who has promoted items in infomercials
for years, for allegedly violating a 1998 court order that prohibits him
from making unproven product claims. The lawsuit says the coral calcium
ads and promotions for pain-relieving product called Biotape violate that order.