Archives for: January 2008, 01
Some of you might not remember this, but about six years ago I wrote a book called 'Live Right For Your Type' (LRFYT). It was a fun book to write since I was not hamstrung by the extreme limitations I experienced in the writing of my first book 'Eat Right For Your Type' (ERFYT). First books are hard to write, mostly because you have to encapsulate the universe into a teacup, and like the blacksmith in the Bible who wanted to learn the whole Torah while standing on one foot,* you don't have an unlimited amount of time. Plus, you have to write something that the average man in the street can understand. Yet because it was so simple, and because it heralded a new way of looking at nutrition, 'Eat Right' has always topped the list of my bestselling books, still selling quite well despite to this day, being only available as a hardcover.
When it came time to write a followup, it was easy to see what had to be included. We had been secretor testing patients in our clinic for over ten years and knowing secretor status can be a very helpful way to get the most out of the blood type diet associations. Simple enough.
However, there were problems. One, secretor status testing is not easy to perform. It is not a common lab test, and the two most common methods (saliva and testing for Lewis blood group status) are not amenable to home testing, like ABO and Rh. So when 'Live Right' was released, a lot of people responded with something like "Oh great. It took me a year to find out my blood type and begin following the Type (A,B,O,A diet. Now I've got to find out my secretor status."
Then they took a look at the changes to the food lists. That's when things really took off.
All of a sudden, certain foods changed value, not just depending on whether you were A,B,O or AB, but also whether you were an ABO secretor or non-secretor, and not always for the worse (i.e taking new foods away.) Sometimes a food was 'given back' (restricted in for type O in 'Eat Right' but perhaps returned in 'Live Right' if you discovered that you were a non-secretor type O. One thing I noticed about the reactions was that there was a certain type of reader who was more disconcerted by having a food returned back to their diet than they were by finding out that even more foods were now restricted. This type of personality had the hardest time with changes.
Well, feathers flew, folks came and went, but if you visit the boards and leave a story about how you need the Blood Type Diet to work better in your life, ten responders will post back to you with the advice to get yourself secretor tested.
Now, you don't need to be a graduate of the Harvard Business School to understand a new version of 'classic' is is released, you risk a certain degree of backlash. I'm sure that Coca Cola is still smarting from the 'New Coke' fiasco of years past. They did not do the market research to realize that people could turn against them if they felt they were not being listened to or neglected. Coca Cola's problem was not that they were introducing a new formula. That would have been a non-event. The problem was that they were planning on eliminating the older formula.
The GenoType system is really another turn of the same wheel. I think of it like this. Say you came to my clinic and I put you on a blood type based diet. Say in 6/10 circumstances it works just fine. But you're one of the 4/10 that it didn't. So we get you secretor tested. But you are one of the 2/10 that blood type and secretor status doesn't get the results that you need.
So, what should I do? My clinic doesn't have a back door, so I can't just run out on you, and I'm too obstinate to admit defeat. So back to the blackboard I go. Five years and thousands of man hours later, out comes The GenoType Diet. Still part of the overall continuum, still the same blood (and secretor) types, but incorporating these with the physical manifestations that also serve to make us unique; measurements, fingerprints, etc. And, for the first time, with a definable end-goal in mind: the optimum control of your day-to-day genetic interactions with the environment.
But behind it all is the continuity that Coca Cola forgot about; as I posted on the BTD forums the other day, if you are a type A with sinusitis, you're a type a with sinusitis pretty much whether you are an Explorer, Warrior or Teacher. Collinsonia will still work pretty well on you. But if you've read in my earlier books that type A is more prone to cancer and heart disease, your might be interested to learn that these risks split up along GenoTypes, and so the preventive measures that you can take will be more effective.
Like ABO and Secretor Status, Blood Type and GenoType need and benefit from each other.
* To his demand that 'As a busy man, I've not the time to spend studying and reading,' he was advised that the Bible essentially taught that he should 'Not do to someone that which you would not want done to yourself. The rest in just commentary.'