Archives for: December 2007, 27
Well, the cat's officially out of the bag. The GenoType Diet ships to all locations from here on in. I can't help wondering how it will be received. Like anything with beginnings an endings, you have to make see possibilities even in that which you compromise.
- The book had to be accurate and truthful, but you can't bury people with every single fact. Metaphors and parables can often be used to animate complex principles so they can be seen as the commonplace occurrences that they are.
- The book was written from a non-defensive standpoint. By that I mean, if it was important that something be said a certain way so as to make the point more intelligible by a larger audience, it was. Early on I decided to not write a book to please skeptics or critics of my earlier works. They would never be happy no matter what I would be willing to do, and besides, they wouldn't buy the book anyway.
- The book had to be helpful and prescriptive. It is not very useful to write a tome on how epigenetics interacts with the environment and not make it relevant to the reader in some simple way: perhaps the repurposing of a food or supplement, perhaps a whole new perspective on looking at their diet and lifestyle.
- The book had to be in sync with the past, but also unafraid to change as new facts and methods of analysis developed. Most long term readers will see a direct thread from GTD back to my earlier work with BTD. Others may be somewhat shaken by the difference that result from the new ways of analysis and classification. There are differences. Blood Type Dieting is a more 'idealizing model' and the GTD is a more 'abstracting model'. They get at their information from fundamentally different avenues of approach. Hopefully everyone who has an interest in this type of work will be able to find a spot along the continuum that is just right for them.
I think this is the most profound book I have authored, and it is the work I would like to be most remembered for. To take nothing away from the "Right For Your Type' books, I'm just a more mature author at this point in my life, and many things came together for this book that are dependent on being alive long enough to have a certain number of dreams. It was certainly the most difficult book I have every written. I felt from the beginning that this book had to be as perfect as I could get it, and I was lucky to have people around me who felt the same way. Whether any degree of perfection was actually achieved will have to wait for the test of time.
Spent a pleasant morning yesterday with Mehmet Ã–z, his lovely wife Lisa and Michael Roizen. Mehmet has a radio show on XM that I was a guest on. I think it will air sometime mid January. Michael is the author of the 'Real Age' series of books, and together with Mehmet, they wrote a bestseller called YOU: On A Diet. Mehmet's wife Lisa was also part of the show. It was an interesting hour, and I was surprised by how much leeway I was given to go into some of the more technical aspects of the book. Both these guys are doctors and when their gears are turning you can see that they almost forget that they are doing a radio show.
Christmas day dinner was delicious and made more pleasant by the return of our guests from last year. Jon Humberstone is the head of NAP customer service but in reality does incredibly much more than that. He does a lot of the back-end programming for the NAP e-store, and was critical in aligning the new NAP GenoType store with the genotypediet.com site. Keith McBride is our marketing wizard who made the liaison with Random House so breezy and effortless.
The guys gave me an unexpected but entirely welcome gift: Edward Tufte's Beautiful Evidence having read in a prior blog that I was especially fond of his earlier great work The Visual Display of Quantitative Information. I am so looking forward to curling up with this baby.